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February 28, 2008

Fug the Ad: Hayden Panettiere

I first saw this ad on a plane trip, and it was all I could do not to turn to one of the strangers on either side of me and say, "WTF? Have you seen this?"

[Photo: Splash News]

I mean, it's not like Candie's is known for deeply artistic and emotionally evocative ads that art, art history, theatre, English and photography students are going to rip out of their copies of W and stick on their dorm room cork boards between black and white photo spreads of Morrissey and the complete collection of those infamous Calvin Klein "Wow, These Turned Out Pornier Than Usual" ads, or whatever artsy college students are putting up in their rooms these days. (In addition to these cultural touchstones, my dorm-mates played a lot of Rent. I presume that slot is currently being occupied by Once soundtrack. Ah, college. Smoke all those cloves while you still can.) I mean, this is the company that ran an ad featuring Jenny McCarthy on the toilet:

And as much eye-rolling I did at that one back in the day, I'd venture to say that the McCarthy ad is almost cuter. It's a youth-oriented brand, and at least Jenny looks sort of fresh-faced and charmed by the fact that you're snapping a photo of her on the can. Hayden, on the other hand, looks like a Paris Hilton impersonator on her way to the 7th Annual Slap-Off, an event at which local entertainers compete to see who can put on the most make-up without his or her face actually sliding off. If I were feeling particularly bitchy, I might add that she also looks like she might be tempted to earn her Slap-Off entrance fee by putting in an extra hour on her regular corner. But that just seems mean.

Posted by Jessica at 09:46 AM | Permalink


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